About Us

It started with two engineers who were tired of watching good products die in handoffs.

140 people who would rather build than pitch

No junior benches, no offshore layer, no account manager between you and the person writing the code. The median engineer here has eight years of shipping behind them and has taken at least three products to market.

We work in squads of four to six, embedded with your team, on your rituals — and we hand back documented, owned, boring-to-maintain systems.

Make serious software feel simple to the people who have to use it.

Most enterprise software is built for the buyer, not the user. We take the hard, regulated, high-stakes problems — payments, care, logistics, industrial data — and ship products people actually want to open.

A studio where AI does the repetition and people do the judgement.

By 2030 we want every Sedawk squad to deliver what took twelve people in 2020 — with the same senior craft, at a third of the cost, and with the savings shared with the client rather than the margin.

Five things we actually argue about

Craft beats volume

One considered release is worth five rushed ones. We would rather cut scope than ship something we would not use ourselves.

Own the outcome

The job is the client’s result, not the ticket. If the spec is wrong, we say so before building it.

Say the hard thing early

Bad news travels fastest here. Slipping dates, shaky architecture, a decision we disagree with — week one, not week six.

Teach what you learn

Knowledge that lives in one head is a risk. Write it down, present it, pair on it, hand it over.

Leave at six

Sustained pace, not heroics. Crunch is a planning failure and we treat it as one.

The team you meet is the team you get

Named engineers in the proposal, same names in the standup on day 90. No bait-and-switch after signature.

Something real every Friday

Working software in your hands weekly from week two. You can course-correct in days, not at a phase gate.

AI in the delivery, not the deck

Our own tooling takes 40–70% out of the repetitive build. We price the saving in rather than keeping it.

Built to be handed over

Documentation, runbooks and a paid handover sprint. If you never call us again, that's a success.

If you need 60 contractors next month, a fixed-scope RFP answered in a week, or the cheapest possible rate card — we'll tell you on the first call and point you somewhere better.

Six practices, one delivery model

Five phases, weekly proof.

Every phase ends in something you can open, click or measure — never a status document.

The people who'll be in your standup

Best Fintech App, MENA

Top 10 Product Studios, APAC

Healthcare Innovation of the Year

AI Excellence, Enterprise Delivery

Great Place to Work, certified

Logistics Platform of the Year

Nine years, four studios